COLLECTIVE THREAD CONTENT

A versatile writer with an adventurous streak, Ida has lived and worked across Sweden, Florida, Hong Kong and Taiwan, combining a global perspective with a passion for storytelling. Her curiosity has led her to explore a wide range of topics, from professional development and intellectual property law to human rights and culture.

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Ida has 5+ years of professional writing experience, most recently as a Senior Content Writer at Resume Genius, where she created SEO‑optimised blog posts, LinkedIn articles, newsletters, video scripts, and social media content. My background also includes contributions to leading legal publications such as WTR 1000 and IAM Patent 1000, as well as freelance writing on topics related to travel, lifestyle, and culture.

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Specialisms include: Career development, marketing, travel and lifestyle.

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​When she's not writing, Ida can be found gardening or doting on her puffer fish, Henry III.

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See Ida's work here: https://drive.google.com/drive/folders/1WypWLCWgfrg4lIMkS6A_lZfDneh-qIMi

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I write at the sweet spot between culture and copy: longform features that make you think, and brand words that make you click. My voice? Curious, clear, and just the right side of playful – because whether it’s a headline or a product description, words should always feel alive.

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With over 10 years’ experience in print and digital publishing, I’ve worked across some of the UK’s biggest titles and brands – blending editorial storytelling with sharp, commercially aware copy. Editorial: Former Senior Fashion Market Editor at GQ and GQStyle (Condé Nast), with features published in Vogue UK, ELLE UK, Liz Earle Wellbeing, Dazed and more. Brand Copywriting: Freelance copywriter for global names including FARFETCH (localisation, editorial, marketing, e-commerce) and BODEN (creative copy and brand identity). Specialisms: Wellness, beauty, fashion, psychology and culture – covering everything from cultural trend reports and SEO features to product descriptions, tone-of-voice guidelines and BAU copy.

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Longform features and articles (fashion, wellness, beauty, psychology, culture) Brand storytelling and campaign copy (tone of voice, taglines, product launches) Everyday brand content (web copy, product descriptions, email marketing, BAU copy) Editorial consulting (trend scanning, pitch development, brand positioning through words) Ghostwriting (blogs, lifestyle guides)

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Alongside my writing, I’m also a professional Tarot reader and creative therapist – work that deepens my curiosity about the stories we tell ourselves and the ways we find meaning. I believe creativity should feel like nourishment, not pressure. Practice is a portal!

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See Sophie's work here: https://www.sophielclark.com/

I'm Andy, a digital marketer turned copywriter who works with global startups and agencies to turn complex ideas into clear, compelling copy.

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I have 17+ years’ experience in marketing, with the last eight focused on copywriting and content strategy for global startups, agencies, and VC-backed brands.

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My work spans conversion copy, SEO content, and website messaging, with successful startups like Ramp, Gamma, and Durable, as well as agencies across the UK, US, and EU. I've written high-performing campaigns, ranked blog content, and full-funnel copy in the B2B, SaaS, DTC, and wellness industries, always with a focus on clarity, strategy, and results.

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I specialise in conversion copy, SEO and AI-assisted content, as well as results-driven website messaging. Based in South Africa and working fully remote, I love teaming up with thoughtful, values-driven startups and SMEs that care about quality, clarity, and creating things that truly matter.

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Specialisms include: Technology (SaaS, AI, B2B tools) Marketing and conversion strategy Health and well-being Lifestyle and remote work Online business and coaching.

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Fun fact: I spent the last eight years living in Vietnam before returning to South Africa earlier this year. I believe that clarity and mindset are at the heart of great creative work and that strong writing does more than just sound good; it inspires action.

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See Andy's work here:  https://andygood.me/

I’m a Junior Writer at Collective Thread and a current Global Politics student at the University of Warwick and the Vrije Universiteit Brussel. My professional interests include education and human rights, and I’m passionate about making complex political issues accessible through my current affairs series. Beyond my studies and writing, I love cats, yoga, reading, and travelling.

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I hope to build a career focused on strengthening relationships between countries and supporting meaningful cooperation, with a particular interest in Portugal’s role in global affairs.

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Professional Interests: Education, human rights, conflict resolution, and diplomacy, with a particular interest in how European and global institutions shape cooperation.

A master of different tones of voice, you can be sure that any project given to me will be done to the highest quality. From creative and fun writing styles to professional, formal documents, I’m a one-man-band for it all.

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CJ  has 6 years of content/copywriting experience, 4 years of comedy/creative writing.

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Specialisms include: Lifestyle, mental health, LGBTQIA+ content, finance, cybersecurity/AI, food, travel, home services,

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Prefered work: Blog posts, articles, ghostwriting, landing pages.

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I'm a classical musician and composer! My #1 mantra I try to live life by is "don't expect yourself out of other people."

Versatile, vivacious and veritably in love with the world of words; all around nerd and citizen of the internet. I draw from a varied life-experience to bring your words to life for all audiences available.

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English Literature Graduate from the University of Birmingham.

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Specialisms include: Technology, Digital Culture(Gaming/Youtube/VTubers), LGBT Culture/Issues, Hospitality, Health, Politics.

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She/Her, citizen of the world, always up for a challenge!

I am a versatile and energised writer with experience in creating vibrant and engaging digital content across mainstream, specialist, and academic platforms. Committed to producing written work of a high quality with an emphasis on clarity, creativity, and effective outreach.

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I have two years of freelance writing experience for several digital publications with a focus on film, TV, music, and culture. I have additionally published work with The Manchester Historian on environmental issues.

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Specialisms include: Film & Television, History & Politics, Technology

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I am particularly drawn to work that fosters innovation, promotes creativity, and builds community.

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See Evan's work here:https://muckrack.com/evan-meikle-2

Siobhan is a well experienced freelance copywriter, with over eight years of full time writing under her belt. She prides herself on bringing well researched and considered copy to her clients. Because of this, she's able to craft copy that's both compelling and useful to her client's audience.

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She has a keen interest in the gaming industry. She also follows social media tech news, as well as general "nerd culture".

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She currently has over eight years of full time copywriting experience. In that time she has worked for a huge range of different clients across different industries, from window installation and beauty to iGaming and higher education.

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See Siobhan's work here: https://sites.google.com/view/siobhanlawper/home

I’m a copywriter and marketing strategist with 5 years’ experience in digital content, campaigns, and brand communications. My background includes creating website, email, and social content for charities, retailers, and community organisations — most recently at Rainbows Hospice and Burning Nights CRPS Support. I began my career at WeGo Couriers, where I managed B2B marketing campaigns, and I also founded a theatre collective, building its profile through events, blogs, and editorial. Alongside this experience, I specialise in supporting women-led and independent businesses. I’m especially passionate about lifestyle, wellness, and creative brands — helping them grow through clear, engaging marketing that connects. I bring together storytelling and strategy to deliver websites that inspire, emails people want to open, social content that builds community, and campaigns that convert. My goal is always the same: to make marketing feel authentic, human, and effective — no jargon, no fluff, just words that work.

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Marketing Officer at WeGo Couriers (2015–2019): Created B2B campaigns, content, and sales tools for a sustainable logistics service, supporting major client wins like East Midlands Railway.

 

Founder of Callbacks Theatre Group (2019–2020): Built a performing arts community, combining event promotion, content creation, and editorial leadership as Editor-in-Chief of a theatre blog.

 

Marketing Family Liaison Officer at Rainbows Hospice (2025–present): Leading digital campaigns, producing newsletters and email marketing, and managing video storytelling projects for a leading children’s hospice.

 

Volunteer Social Media & Marketing Assistant at Burning Nights CRPS Support (2024): Developing social content strategies, producing fundraising campaigns, and delivering marketing analysis.

 

This mix of in-house, freelance, and voluntary roles has given me strong skills in copywriting, campaign planning, storytelling, and content marketing across multiple sectors.

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Specialisms include: Lifestyle & wellness Female-founded businesses Fashion & jewellery Nonprofit & community-focused marketing Health & sustainability Content marketing & digital strategy.

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​I believe marketing should feel clear, human, and inclusive, not jargon-filled or overwhelming. My goal in every project is simple: words that work, with purpose. A fun fact? I once ran a theatre community, which taught me as much about storytelling and audience engagement as any marketing role.

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See Mary's work here: https://medium.com/@maryloubrewin